Social Media Training

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Corporate Social Media Training

The drastic change in Social Media trends is changing the business model.It is no longer a matter of asking why I should use? But rather how can I use social media to market my business?

The internet and in particular, social media marketing is the fastest growing medium for getting your message out to the mass market.

  • Radio took 70 years to reach 50 million people.
  • TV took 30 years to reach 50 million people.
  • Facebook took 2 years to reach 50 million people.

The marketplace has, and continues to change. Businesses can no longer just issue adverts and press releases and hope that people respond.

Social Media Marketing is completely transforming the way businesses, organisations and people promote themselves online. It is no longer a case of what you can do for your customers, it is now a case of asking what it is your customers can do for you.

People are searching for what is “relevant” for them. The onus now is not in wanting to make them think, it is about getting them to engage with you.

There is a new breed of customer and client called the “prosumer” – they are proactive, creative and they love to share their experience online of a particular product, service or solution.

Remember, Birds of a feather flock together, and you need to find them.

There are hundreds of millions of prosumers participating in millions of conversations online, on millions of different kinds of communities, resources and websites.

Your competitors are now embracing this new way of promoting themselves too. They are producing lots and lots of different types of content to convey their knowledge, wisdom and value.

They are also focusing on the problems, issues and challenges that their target audience are experiencing, and sharing how to fix, address or solve these.

You need to be prepared to find out where people are congregating online, what they are discussing, and how you can package your knowledge, wisdom and value so that you can develop your brand personality online.

You also need to engage with those influencers who help to mould and shape the beliefs, attitudes and opinions of prosumers towards making “the right” buying decisions online.

You also need to package your content both free and paid for in the format that prosumers want, whilst addressing their information needs.

For if you publish content for them to read and they prefer to listen, then you will lose them.

Therefore, you need to consider their communication style & information needs as you put together your content and content distribution plan using social media.

The whole social media landscape is changing so fast, and in order to ride the wave, you can’t afford to have a closed mind, and ignore it. You need to embrace it now.

You need to integrate social media marketing as part of your overall marketing strategy.

Your suspects, prospects, customers, peers & competitors are all embracing it and connecting, sharing,conversing and exchanging news, views and reviews with each other, and you need to be part of that conversation.

Many people are now also leveraging social media to reduce training costs whilst increasing and enriching the learning experience with engaging and interactive content by managing and distributing it online.

It is time to become open and supportive.You need to humanise and socialise your brand.

You need to listen, collect, learn, analyse, share, scale and repeat what works.

It’s not about selling and being selfish. It’s about sharing and being selfless.

Your success with social media will be determined by creating sustained conversations that change perceptions.

In short, you need to listen, interact, and engage with Followers, Friends and Fans.

Certain types of social media platforms are well suited for for particular businesses than other.For example LinkedIn and Google plus would be well suited for a Personal Coaching organization,Twitter and Facebook for a real estate company, Instagram, Pinterest and Twitter for a clothing or furniture business.

 

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The courses are customized to meet the needs of the following sectors:-

  1. Hospitality Industry like hotels, hospitals, events organizers and caterers.
  2. Sales and Marketing.
  3. Real estate agents.
  4. Customer support.
  5. Car hire and cab services.
  6. Flight Services.
  7. Furniture and Clothing businesses.
  8. NGO’s.
  9. Other types of businesses.

Our Corporate Social Media Training  course covers 5 major topics as listed below.

1. Introduction to Corporate Social Media.

2.Branding on Social Media Platforms.

3.Social Media Management.

4.Social Media Marketing Strategy.

5.Take your campaign viral in 48 Hrs.

The topics are further broken down into the following;

 

1. Introduction to Corporate Social Media.

a. What is Social Media?

b. Social Media guidelines and policies.

c. Benefits of Social Media to business.

 

2.Branding on Social Media Platforms.
i). Facebook for Business.

a. What Facebook is how it works and latest trends on Facebook?

b. The differences between profiles, pages, groups and events.

c. Creating a Facebook page for your business.

d. Customizing tabs with applications to set up your page.

e. Understanding how profiles and pages link and work together.

f. Creating powerful posts that engage your fans.

g. Implementing best practices on your page.

h.Drawing fans to your page.
ii). Twitter for Profits.

a. Introduction to Twitter.

b. Optimizing for success.

c. Growing your following base.

d. Automating your marketing.

e. 10 tips for tweeting.
iii). Google +.

a. How Google+ works.

b.Who is using Google+ and why.

c.How to use Google+ pages for Business.

d.How to use Google Hangouts.
iv). Blogging for business.

a. What are blogs?

b. Blog Planning.

c. Blog Creation.

d. Tips on Effective Blogging.

e. Content Creation.

 

v). Linkedln

a. LinkedIn Strategy.

b. Personal Branding.

c. LinkedIn Profile Optimization.

d. Outreach / Engagement.

e. LinkedIn Groups.

f. LinkedIn Company Pages.
3). Social Media Management.

a. Techniques of engaging social media users.

b. Social media growth and management tools such as Hoot suite, Buffer app, Tweepi and browser plugins.
4). Social Media marketing strategy.

a. Planning.

b.Steps for Creating a Social Media Strategy.

c.Resources Needed to Implement.

d.Do It Yourself Option/Use Employee.

e.Choosing a Specialist to Work With.

f. Understanding Best Practices and Pitfalls.

g.How to create and launch a viral campaign.

 

5.Take your campaign Viral in 48hrs.

a). Content Writing

b). 10 Pillars of Publishing the Message.

c). Paid Media.

 

Mode of Training.

Interactive with more practical lessons,20 % notes and trainee follow up notes and question and answer.

Duration of Course

  1. 10 Hours minimum.
  2. More Hours for clients who need more.

What does one achieve from the training?

1. The Digital Marketing Skill.

2. Experience with Social Media.

3. A Certificate of Training.

Our packages are custom made to meet the needs of the trainee.

Training can be done to an individual or in groups .A group can have a minimum of two trainees and no maximum.However groups with a large number of trainees need extra hours billed at hourly rate.

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Lead Trainer.

Joshua Mutisya K.

Joshua Mutisya K.

I hold a degree in computer engineering and currently pursuing a masters in Leadership .I am the founder of Web East Africa Technologies Limited a company that specializes in Web services and Products.

I am a Corporate Social Media expert, trainer and consultant. Social media to me is “Join, Brand, Build Connections and Sell”. It is not why I should use? But rather how can I use social media to market my business?

Selling is the main function of any business. Businesses that have embraced social media obtain 30% of their leads from social media.

For the past four years I have developed an approach that will help any business leverage on social media and generate more sells.

Invent,Make,Create,Innovate. YOUR NEED IS OUR JOB!
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