Search Engine Optimization

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Search Engine Optimization

Search engine optimization is not about phrases, keywords or images but a skill that entails more. Search engines have the tendency of changing the search algorithm; therefore it is important to put in mind such technicalities while carrying out search engine optimization.

Search Engine Optimization

For a website to rank at the top of a search engine when a particular keyword search is carried out,it should be optimized effectively and appropriately.
The importance of Search Engine Optimization  is to help a business obtain customers when web users search particular products or services from the web using specific keywords on  common search engines such as Google,Bing ,Ask and yahoo.Before any optimization is done,a proper keyword research should be carried out using the free and available research tools such a Google webmaster tools and Google analytics.

Search Engine Optimization is categorized into two:-

i) On page optimization.
ii) Off page optimization.

i) Effective on page Customization involves :-

  1. Key word research
  2. Page key word addition
  3. Page title optimization
  4. Image optimization
  5. Internal linking

ii) Effective Off page optimization involves :-

  • Directory Submission
  • Social Bookmark Submission
  • Social media marketing
  • Blog Commenting
  • Profile Links
  • Forum Profile Back links
  • Local Directory Submission
  • Keyword Research
  • Google Place Submission
  • Google Plus creation
  • Search Engine Submission
  • Citation Building
  • Forum Discussion
  • Press Release Submission
  • Competitor Back links
  • One Way Back links
  • Top Social Networking
  • Rss Feed Submission
  • 2 Article Writing
  • 2*3 =6 Article Submission
  • 1 Press release writing
  • 6 Press Release submissions
  • 1 Blog Writing
  • 1 Blog Submission
  • 25 Social Booking Submissions
  • 25 Blog URL Submissions
  • 25 Article URL Submissions
  • 10 Classified Ad Submissions
  • 5 Business Listing
  • 5 Document Sharing
  • 5 PowerPoint Sharing
  • 5 PDF Sharing

 

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